GTM Advisors

Your positioning sounds like everyone else.

We help PMMs, marketing leaders, and founders at seed–Series A build positioning that cuts through in an AI-saturated market.

Book a free strategy call →

The problem

AI didn't create the positioning crisis. It exposed it.

Every week, another product launches claiming to be "AI-powered," "10x faster," and "built for modern teams." Your buyers have heard it all before. They're not confused about which product to buy — they're confused about why any of them are different.

Most companies respond by copying the category language, mirroring the messaging, and hoping their product speaks for itself. It doesn't.

The problem isn't that your product lacks differentiation. It's that your positioning was built around your product — not your buyer's beliefs. It was treated as a one-time exercise. And it was written by looking sideways at competitors, not inward at what only you can credibly own.

68%

of B2B buyers say brands in their category all sound and act the same

Dentsu

92%

of buyers start with a vendor already in mind — before talking to sales

Forrester 2024

65%

of sales reps say they can't find content to send to prospects

Brainstorm Club

22%

of PMM-created collateral reaches a sales rep within 30 days

Digital Applied 2026

Our Positioning OS

Five stages.
One operating system.

Positioning isn't a one-time deck. It's the operating system behind how your company is understood — built, activated, and kept sharp as your market evolves.

Discover

Understand what your buyer actually believes before you say anything. Interviews, win/loss analysis, category mapping.

Buyer confusion map

Frame

Choose the category you can credibly own. Control the frame and you control how buyers evaluate you.

Category POV doc

Own

Find what only you can say. Codify the point of view your competitors can't credibly claim.

Owned messaging pillars

Activate

Translate strategy into the specific words your team uses every day — homepage, sales deck, outbound, demos.

Positioning playbook

Evolve

Keep positioning sharp as the market shifts. Quarterly pulse reviews that most agencies skip entirely.

Quarterly positioning pulse

Services

How we work together.

Positioning Sprint

Four weeks to own your position.

A focused 4-week process to build your positioning from the ground up — or rebuild it when the market has moved on. We run through all five stages of the Positioning OS and deliver everything you need to activate immediately.

Buyer confusion map + category POV
Owned messaging pillars
Full positioning playbook
Homepage wireframe with production-ready copy
Internal alignment deck for your team

Starting at €15,000

Pricing varies depending on the stage and complexity of your organisation.

GTM Advisory

Ongoing support to make GTM stick.

Ongoing strategic support for Sales and Marketing teams following the Positioning Sprint — to ensure your GTM motion drives the best results possible. We advise, review, and work alongside your team on implementation.

Quarterly positioning pulse reviews
Sales deck and outbound messaging support
GTM implementation guidance
Ongoing messaging iteration and refinement
Competitive positioning response

Starting at €5,000 / month

Scope customised following a discovery call.

Book a free strategy call →

Why GTM Advisors

We've sat in your seat.
We know what's broken.

Bozena

PMM & Positioning

10+ years scaling B2B SaaS from seed to global. Bozena has led marketing at Typeform, Maze, Perk, Meister, and Goodnotes — building the positioning foundations, category strategies, and GTM transformations that made each one grow.

She works with marketing leaders, PMMs, and founders who are ready to stop sounding like everyone else.

Damien

Sales GTM & Revenue

8+ years leading sales in category-defining companies. Damien has built and scaled revenue teams at Salesforce and Maze — working with leadership, entrepreneurs, and founders to turn positioning into pipeline.

He believes great GTM isn't luck. It's process, habit, and the relentless pursuit of clarity at every stage of the funnel.

The GTM Academy

Learn. Build.
Stay ahead.

Courses for the AI-native GTM team — built around the frameworks we use with clients every day. Be the first to know when they launch.

Positioning

Our Positioning OS Course

Build and run the full Positioning OS yourself.

PMM

AI-native PMM

Product marketing in a world where AI ships faster than strategy.

Sales

AI-native AE

The modern AE playbook for AI-era buying cycles.

Enablement

AI-native Sales Enablement

Equip your team to sell when the category changes monthly.